In today’s world, creating a business website should no doubt be No. 1 item on the to-do-list of any business person. Whoever has not known the importance of website to a business concern should be asked if he/she is still in this world.
Website lends an air of credibility to your business, it tells the people that you are serious and really means business. It’s like a magical sales booster, at some cases; it eliminates the cost of renting an office space where you expect people to come and inquire about your business or buy.
It’s surprising that at this age; a lot of people still start business without a website in place. A very small percentage of businesses in Nigeria have websites. It is assumed that less than 1% of small and medium sized businesses in Nigeria have a website. This is shocking, however, it is understandable.
Many people’s ideas and thoughts of creating a website can be intimidating. A typical small business owner wear many hats at once, He is the accountant, receptionist, purchasing officer, salesperson and adding “webmaster” to that list might sound like more wahala than it’s worth.
Their thinking most times is “It is expensive to create a website and maintain it”. Sometimes, they think it’s not necessary.
Are you one of such people? No worries, it is not as demanding as you think.
You have nothing to worry about. None of your concerns are more fearful than to see your business failing just because you are afraid to take the leap into the modern age.
Like I said earlier, some people also think website is not important to their businesses, well, it’s 21st century, Ignore the Internet at your own peril.
In this article we’ll give you 5 reasons your business needs a website. Then you will decide whether to build one or not.
1: We are not in 1990’s
Back in those days, marketing your product and services was a daunting task, you do a lot of legwork, a lot of word-of-mouth, and you’ll have to make the whole community know you are in business.
People with deeper pockets spend money on advertising on radio, television and local newspaper. Medium to larger businesses are not exempted. All businesses were in it together. Those were difficult times really.
But today, thanks to the internet. A website can do all the tough works for you. With Nigeria’s internet population growing day by day, chances and opportunities keep on growing.
You might be able to avoid business website for a while, I tell you, in no time, you will fall behind. Going by the traditional brick and mortal model of selling will keep limiting you and losing a lot of potential customers online.
Millions of people online won’t even know you exist without a website. If People try and couldn’t find information about your business online may assume you are not serious and move on to your competitor. Having to admit to a potential customer that you don’t have a website could make you lose money.
We are no longer in 1990’s, that’s one of the 5 reasons your business needs a website. Get online today.
2: Business website is easy, affordable and will pay for itself on the long run.
Even for those people that have been online and little tech-savvy, building a website can still seem like a huge mountain. Building a website is an unavoidable thing to do for your business so you just have to find a way to do it.
There are 2 options.
- Hire a web designer or
- do it yourself (DIY).
You don’t have to know how to code. There are so many sites on the internet where you can do it yourself. Your best option might still be to hire a designer to help you do it according to your specifications. Either you hire a designer or DIY, the most important thing is to DO IT.
Now how does it pay for itself on the long run? Yes, this eliminates other costs of getting the words out about your business. The leads you get from your website, when converted to sales will pay for the site on the long run.
It pays to get a website.
3: Business website will boost your sales.
Is there still any need to say this, yes! Let me re-emphasize it. There is no way a website will cause your sales to drop. It will rather increase it.
A website will rather expand your business. Even if you scale up your budget by hiring a designer, you will definitely make the money you spent on building the website back.
You may not have to setup an online store if you don’t have the budget though it’s good, rather just upload as much helpful information as you can about your company, products and services.
The more information you have on your business website, the more confident potential customers will feel in making a deal, contact or purchase.
Why limit your clients or customers to your physical office or store location? When they can deal, contact or make a purchase instead of coming physically to your office or store, resulting in more potential deals or sales.
4: It’ll help you reach a bigger audience
This is simple! If you are still running the traditional brick and mortal kind of business where your reach of audience is limited to only the people that know your office or store, then you are shortchanging yourself.
Once you launch your website, your audience immediately becomes bigger. There are over 92 million Nigerians on the internet let alone the whole world at large.
Though not everybody will see your website but your potential clients and customers are among everybody on the internet. With proper online marketing, you will reach your exact target audiences beyond your brick and mortal office or store.
5: Your business will always be opened
Lastly. Your physical office or store will not be opened round the clock but your website will be. An offline business misses out on a lot of deals and sales because there are millions of people only who depends on the internet for instant information believing that they get any information they need any time of the day.
It doesn’t matter if it’s morning or evening. If you have a business website, they can reach you at any time of the day.
Always keep your phones on because as you go online, be ready to receive calls any time.
In conclusion, if you have already created a business website, good for you but if not, it’s time to build one. Nobody has ever built a website and regret it.
However, there’s more to just building a website. A website is your business online. If you don’t market your business, nobody will know you exist so also, if you don’t market your website, nobody will also know the website exists.
Website marketing is also an essential part of a successful business online.
Internet marketing is the next topic I will write about in my next article. So stay tuned.
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See you online.